Online and offline
marketing

I think that the ability to see the value of the product and to share this vision with others is the main thing salespeople need to do. I feel sad when sales are associated with manipulation and deception. When you share something you truly believe is valuable with other people they start to listen and to get interested. It feels so good when finally they appreciate new opportunities and feel grateful because their life became a little bit better.

I like doing projects from scratch to full-scale implementation. It's important for me to get to the bottom of all problems and go all the way to the project success. When I take up the challenge I try to see it from all angles: initial data, constraints, possible ways of solving and acceptable solutions. Seeing all that I prefer to search for the simple solutions. Coming from my solid background in Mathematics and Biology I believe you can always find one.

At SWS we have a great team. We have similar values and we speak the same language. Clear communication really matters for us all. As well as the skill of listening and hearing. Hearing the client, our partners, the team and oneself is crucial for us. I'm excited to work together with people who love what they do. We're happy share this love with our clients and to help them to develop their business.

Selling is an art

Selling is a lot of things at the same time. It's psychology (understanding other person's needs), philosophy (making right conclusions), mathematics (calculating benefits) and rhetoric (articulating your ideas).

In my career I was engaged in various type of projects. To understand what the other person really needs and to help him with his problem by offering a solution – this is what rewards me most in my job. For quite a long time I've been helping people to make right decisions. Quite often a client doesn't fully realize what is his necessity at the moment. That's why when I start to work with the client I try to understand and to feel him, his words, emotions and real problems.

A client for me it's a friend who trusts me. From my part I do everything possible to deserve this trust and to repay it back. To help people, to see their happy faces, to make their life a little better – this is what's priceless for me.

Selling is an art with no limit and no final destination. Selling is building a strong friendship with your client. I like making friends, it makes this world a better place.

Information technologies help doing business better: to get data for making decisions, to digitize business processes, to cut costs. There are plenty of technologies out there and every day there is a new one. I'm familiar with common technologies and standards, I like to follow all innovations and novelties. All that is necessary to create right constructions. There is no such thing as a perfect solution. That's why many companies update standard solutions and then often get stuck in supporting their systems. Nowadays software developers start to play a key role in the business. Sometimes up to the point when the business and clients fully depend on IT specialists. My job is not to let it happen. I do it by choosing an optimal technology stack so that clients can comfortably get a service and business can avoid unreasonable constraints.

How to position a product to make it credible in customers eyes? How to show its best features and advantages and what is best for the customer? Interesting, right? But there are even more interesting questions. How to present a product for each type of channel to get a maximum response? It's not a secret that every group of people has it's own view and may consider valuable different sides of a product.

Creating a right strategy for each marketing channel makes me excited. Such type of challenges really attract me. Finding the solution and the best strategy is a real magic, it's like creating a harmonious melody. This is where you can feel the perfection of marketing profession. When every discovery, insight and action makes you feel great.

What gives me the maximum satisfaction in my job? Results that exceed expectations. You can achieve them only by using your maximum creativity since there is no such thing as a standard successful strategy in marketing.

Online and offline marketing, HR systems, sales, business processes, analytics – these are not just business tools for me. This is the life around me. Consciously or not every day we create different systems. You can call them "world of friends", "world of work", "world of family", "world of studying". All of them have their processes, goals, roles, tasks, results. In each of these worlds we create the image of ourselves, present ourselves, sell, communicate, analyze and get emotions. We call it living. Every system has its intermediate and final goals. If every player in the system has the same understanding of these goals, if everyone fits to its role and plays it well, if processes work and communication is flawless, then deadlines are met and results get achieved. This is how living organisms work, this is how successful systems function.

I always try to balance between two polarities – "devils is the details" and "take a big picture approach". This means that a true marketing professional knows why he does what does. When he uses various tools, creates strategies and plans, launches advertising campaigns, analyzes business processes and data flows, he knows that his goal is to create a healthy, fully functioning organism, not a monster.